mad men opening sequence is also a very short one but also is a very different one compared to the rest as the actors come before everything else during the credits.  from 00.03 to 00.11 is the names of actors and this come connote to show that they are they most important thing the film. At 00.12 a guest star credit is shown on the screen and stays there fro a lengthy period of time taking the opening sequence to 00.16. at this point the casting by credit come on the screen and then after this at 00.17 the editor is shown. 00.18 shows the director of photography and then after that at 00.19 is the production designer.  although it is fairly late the producers credit is at 00.22 and this could translate in tot he fact that the actors are more important than the producers.  00.24 is the executive producer and then at 00.30 is the actual title of the film.  the fact that the film title comes after everything else shows that the people that are involved in the film are more important than the film title.  the names that are involved in the film are also used to promote the film.  quickly after that at 00.33 the credit for the creator is shown and then finally at 00.34 is the director.  the director is the last credit and then it goes straight in to the film.